- 13. Jul
Practical Empathy for the Rest of the World – UXmatters
If you want people’s business, empathy has to start with respecting your users and believing in their value as customers. It starts with believing that their environment and the way in which they live and work today is neither backward nor misguided. But this is hard to do if you have no basis for understanding them, nor any way in which to find out about them.