Using Web Analytics in Technical Documentation – Cherryleaf

This is a 10-minute extract from a 45-minute interview Cherryleaf carried out with Dr Chris Bose, a web analytics expert, on the topic of using web analytics in technical documentation. The interview discussed what is web analytics and its importance, should technical people treat it differently than marketing people, can we use technical documents to improve a site's Google ranking, and the kinds of things people learn from analytics.